ABCDE Enterprise Toolkit

Marketing Toolkit No. 3: New Product Development

Innovation is a key ingredient in entrepreneurship.  The ability of an entrepreneur to draw insights from studying his external and internal environment leads to his competitive advantage.  These insights need not be dramatic so long as they provide eureka moments that result in increased profitability, productivity, and professionalism.  This toolkit has the following objectives:  1) To recognize the importance of new product development in an enterprise; 2) To understand the role of product and/or service innovation in growth; 3) To learn and understand the factors and forces that affect new product development; and 4) To learn how to implement a sequential new product .. read more..

Toolkit No. 1: Market Forecasting

Entrepreneurs are always confronted with the all important task of measuring or estimating the buying behvior and volume demand of their customers.  This, in a nutshell, is called market forecasting.  This toolkit aims to achieve the following objectives:  1)  To develop a basic understanding of market forecasting, 2) To know the different forecasting techniques, 3)  To appreciate the use of mathematical processes in forecasting, and 4) To be able to apply market forecasting in an actual setting. read more..

Toolkit No. 2: Customer Service

Customer service is all about building an organization that is appealing to the kind of customers it wants.  It is about giving these customers the experiences that make them come back.  This toolkit has the following objectives:  1) To learn to appreciate the art of Customer Service, 2) To learn what understanding the customer is about, 3) To learn how to develop a Service Strategy, and 4) To be able to design and implement a total Customer Service Program. read more..